The brand was born of a meeting between Franck, Sales Director, and Chloé, Artistic Director. A Parisian couple, complementary and passionate about fashion. They decided to embark on the great adventure of entrepreneurship together, and in 2015 FRNCH (the contraction of their two first names) was born.

A desire to unearth the latest trends and offer quality pieces. Combining this with their desire to offer a different, inclusive women's wardrobe in which we feel at home, FRNCH imposes its universe where creativity, urban pieces and singularity are in perfect harmony.

After just over 5 years of building FRNCH together, a breath of fresh air blew in when Chloé took over management of the brand on her own. Her unique vision and desire for freshness led FRNCH to create for women, by women.
With its authentic approach, FRNCH captures the special essence of the independent woman who breaks free from codes. She dares to use color and prints, blurring the boundaries between chic and casual. Her goal: to cultivate curiosity and originality.

Above all, FRNCH know-how comes from Chloé's past experience. Her childhood in her parents' sewing workshop and her knowledge of the fashion world and ready-to-wear factories give FRNCH its essence. She puts her knowledge at the service of the brand, capturing its customers right from the start.

FRNCH's philosophy is a reflection of our team: free and creative spirits. We cultivate curiosity and open-mindedness, so that everyone's origins intersect, intermingle and create positive synergies together. Our cosmopolitan universe is what makes us unique, and makes FRNCH girls women of many faces.

With their confident strides, free-spirited silhouettes and casual looks, #FRNCHgirls don't take themselves too seriously. Bold and full of humor, they mix prints to perfection, playing with volumes and materials. It's the recipe for a successful mix & match.